October 1 & 2, 2024 – Chicago, USA •

Oliver Lythgoe

Chief Marketing Officer, The Fetis Group

An electronic engineer by education, Lythgoe has 25 years of technical and commercial experience in off-road engines and machines. Many of these years were with Perkins Engines in the UK, leading the electronic applications team, and later in product marketing of low-emissions industrial diesel engines.  

More recently, Lythgoe served as senior marketing manager at Arm for the automotive segment, with a particular focus on autonomy and functional safety.

Currently, Lythgoe is the chief marketing officer for the Fétis Group, a privately owned international engineering group that integrates engines, hybrids, batteries or hydrogen power into OEM machines along with software, hydraulics and telemetry.

Topic: How to move from proof–of–concept research projects to viable products